Furnier's solo career as Alice Cooper, adopting the band's name as his own name, began with the 1975 concept album Welcome to My Nightmare. In 2008 he released Along Came a Spider, his 18th solo album. Expanding from his original Detroit rock roots, over the years Cooper has experimented with many different musical styles, including conceptual rock, art rock, Glam Metal, hard rock, new wave, pop rock, soft rock, experimental rock and industrial rock. In recent times he has returned more to his garage rock roots.
Alice Cooper is known for his social and witty persona offstage, The Rolling Stone Album Guide going so far as to refer to him as the world's most "beloved heavy metal entertainer". He helped to shape the sound and look of heavy metal, and is seen as being the person who "first introduced horror imagery to rock'n'roll, and whose stagecraft and showmanship have permanently transformed the genre". Away from music, Cooper is a film actor, a golfing celebrity, a restaurateur and, since 2004, a popular radio DJ with his classic rock show Nights with Alice Cooper.
On VH1's "100 Greatest artists of Hard Rock", Cooper was ranked #20..
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