During the band's initial emergence, they were faced with much scepticism due to Simpson's former pop career. However, they began to receive positive reactions to early live shows and their debut EP, They Liked You Better When You Were Dead (2005) was a critical success. Since then, their three studio albums have obtained Top 40 chartings and critical praise. Indeed, debut album Grand Unification (2006) was regarded as "one of the best British rock albums of the past decade" by Paul Brannigan of weekly rock magazine Kerrang!. Scottish publication, The Fly, also said that the album "remains one of the 21st Century's ultimate rock debuts".
Nominations at the Kerrang! Awards for 'Best British Newcomer' and 'Best British Band' soon followed, before second album, One Day Son, This Will All Be Yours (2007), peaked at #27 on the UK Album Chart. The follwing year, a b-sides compilation album titled, Alternate Endings (2008) was released. The four-piece then funded and co-produced third album, Be Human (2009), which became their highest charting album after peaking at #20 in the UK.
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