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Iggy Pop 'embarrassed' by insurance ad appearance

'Misleading' Swiftcover commercial was banned by Advertising Standards Authority last month

Iggy Pop has suggested his appearance in an advert for insurance firm Swiftcover was "embarrassing".

The punk legend made the comment in an interview with The Times.

"This is so embarrassing. I was afraid you'd ask me that. This is so fucking embarrassing," he told the newspaper.

He explained the company wanted someone who "you can't help but like" to appear in the commercials.

"That's a very nervous position to be in […] to be liked," he added.

As previously reported on NME.COM, the advert was banned by the Advertising Standards Authority last month for being "misleading".

This is because Swiftcover doesn't actually provide insurance for entertainers.

It attracted 12 complaints from disgruntled TV viewers.

The advert can be viewed below.


 

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Comments (6)

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shityourlegoff 

May 17, 2009

Shouldn't have fucking done it then should you, you leathery old twat.

drgonzo2012 

May 17, 2009

As Bill Hicks once said, As soon as you do a commercial,you're off the artistic roll call for good. John Lydon doing butter commercials, now Iggy, are there any punks left? Shameful. The best part is...swiftcover don't even insure musicians! You're a double whore Iggy.

bonniesbeard 

May 18, 2009

can't help but think back to iggy's sample used for 1st track on 'come on die young'. talking about how punk demands the type of intensity that siegmund freud applied to his work. this shameful act is about as intense as michael douglas's golf attire. stuart braithwaite must be weeping in his buckie.

SmokeMyCorgan 

May 18, 2009

oh for fuck's sake, anyone who thinks Bill Hicks had 'answers' need their head examined. i would have no problem advertising insurance for a fat cheque, and neither would most of you.

chairman how 

May 18, 2009

Don't be so ignorant- Iggy Pop was never a punk, he came from a very different time and place.

JonnyJP 

May 18, 2009

Shityourlegoff - spot on!I would have no problem advertising insurance for a fat cheque, provided it didn't go against my opinions, beliefs, standards or anything that I stood for.

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Pic: PA Photos

Pic: PA Photos

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